Technological transformation at Beach Palace

text: Kris Vandekerckhove | Hotelvak images: Annick Vernimmen

Since Ubicum specialised in advanced IT solutionsfor the hotel sector, technology did not stand still. Thanks to a punishing team of in-house developers, Ubicum can always meet the customer's needs IT-wise. And that is precisely why the owners of Beach Palace Hotel in Blankenberge joined forces with Ubicum with full conviction.

Technological progress in the hotel industry

Frederic, owner Ubicum: ‘In the hotels, we immediately had a lot of work. Because everything from analogue televisions became digital, Wi-Fi became increasingly important, as did camera systems, telephony was switched to VoIP, and so on.'

Our own satellite system for hotels

'Meanwhile, we have also developed our own satellite system,' Frederic continues. 'With that, we can convert images from satellite to IP and then back to coax or Wi-Fi for television or a portable device.

Our telephony is also specially tailored to hotels, including wake-up calls and all kinds of call forwarding. Ubicum can actually get very close to the customer's wishes IT-wise. We can do that because we have a lot of knowledge in-house, with a punishing team of in-house developers. We link home automation to television systems and telephony to PMS systems, for example, to support the maintenance team.’

Wireless luxury with Ruckus

'We have seen a very important evolution, especially in terms of Wi-Fi. Before, the 'access points' were simply placed in the corridor and a cable was still pulled to the rooms for each technology (coax, phone, possibly network). Of course, the latter is not only time-consuming, but also expensive. Today's technologies fortunately require only one network cable per room to which everything is connected: TV, Wi-Fi and telephony. This allows for substantial savings in both time and costs. For instance, we are now working on the preparations for the new Mövenpick hotel in Zaventem and there we were able to save on 30,000 euros worth of cables.'

'Moreover, with houses and hotels becoming increasingly better insulated, Wi-Fi in the corridor is also no longer an option at all. At least not if your - rightly demanding - customer wants to enjoy entertainment in a normal way or work with peace of mind,' says Frederic.

'Look, the bandwidth and capacity required for a strong Wi-Fi network has been growing for years. That's why we became an elite partner of Ruckus, the most widely used system in hotels. It's the best system anyway. Ruckus is really 'worry free', we have actually never had any problems with them. First of all, they are virtually indestructible. I think I now have thousands of active devices and exceptionally I have only once had to send one of them back to the manufacturer. They also work with a patented antenna system, which makes their range absolutely phenomenal. And the speeds they promise on paper are also the real speeds. Rather exceptional, I can assure you.'

Beach Palace: heading for five stars

Frederic: 'The owners of Beach Palace in Blankenberge are now on their sixth hotel, which they have bought and completely renovated. In Blankenberge, by the way, they are still working on it. We can take care of all installations there. As in their other hotels, by the way.'

'Beach Palace is getting new television systems (with Chromecast built in to play its own content), telephones, computer systems, including the servers for the door locks, ...
We installed those television systems with the ability to 'cast' because, after all, I assume that within here and five years linear television - watching when it is broadcast - will no longer be important in hotels. Apart from the fact that, as a hotel owner, you still have to pay a lot of money for that. Sooner or later, that will stop irrevocably. Everyone will bring their own content and want to watch it on the nice, big televisions in the rooms.'

Within here and five years, linear television in hotels will no longer be important. Guests increasingly want to watch their own content on the nice, big televisions in the rooms.

Frederic • Founder Ubicum

Tailor-made solution

'Moreover, this renovation challenged us to be solution-oriented and tailor-made. In some rooms, the cabling was not renewed as well, which meant that a dozen TVs could not be connected by cable. We solved this with a self-developed system to transmit the images via Wi-Fi.'

'Later, we may also tackle the entire Wi-Fi network at Beach Palace, but we are not there yet. They take technology very seriously, by the way, because they will try to make it a five-star hotel. And then everything, both externally and internally, has to be in perfect order, of course.'

RUCKUS Networks designs and builds truly purpose-driven network infrastructure that meets the strictest requirements of all kinds of enterprise environments. Together with our dedicated go-to-market partners, we enable customers to deliver exceptional network experiences, making RUCKUS Networks one of the most trusted brands in the business—a loyal companion ready to help get the job done whatever it takes. RUCKUS Networks is backed by the corporate resources of CommScope, which powers many of the world’s most advanced networks.

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